The entrant must be able to obtain and retain a customer base. There is, of course, one issue that's not been raised here: it's the question of winability. If someone gets into and uses their deep pockets to basically buy customers back before the new entrants have a chance to even start, how would you propose to stop the possibility of and real potential for re-monopolization of this industry, despite significant presence in very specific markets across Canada where there may be two or three competitors—and those tend to be in urban areas?
