We would have returned something like $2 or $3 to each consumer, on one bill. We looked at that money in one place and we thought, what can we do that would make a fundamental change in the infrastructure of the country? We thought about Chibougamau, we thought about Moosonee, and we thought about isolated areas in the northern prairies and the terrible terrain in B.C. that phone companies have had to deal with. We said maybe we can devote the majority of that money to extend broadband to these areas, which would otherwise be commercially non-viable. That was the rationale. It was a fairly classic Canadian decision.
Yes, a whole lot of urban consumers who already have high speed will not get their $2.80. I guess we don't apologize for that, because we thought we were trying to extend high-speed services to communities, which would have better educational and health opportunities and all the other things we believe flow from the high-speed service to a town.