You already heard a sort of analog to that, on Monday, with Bell's rate increases. Bell has applied to increase rates by 80ยข a month for all its subscribers and is removing its service connection fee to those who are moving. It says it's doing that to meet competition. It describes that as revenue neutral. It's not lowering prices, it's raising prices across the gamut to deal with those instances where it feels it needs competitive advantage.
On February 7th, 2007. See this statement in context.