When satellite service was launched, the CRTC put a winback rule in place that stated that cable companies could not call our own customers for 90 days after satellite won them over, so it was exactly the same situation. We were not allowed, if they won one of our customers, to contact that customer for 90 days.
That rule continued for about four years for all customers and is still in place today for apartment buildings and condominiums. If Bell ExpressVu wins a customer from Rogers today in an apartment building, we cannot call them for 90 days.
It's sort of ironic that the very same Bell Canada that says these winback rules make no economic sense in the telephone market is a big proponent of them in the cable market.