First of all, it's $15 million for every incident and every day, and it's not a little amount of money.
By the way, I think it is as big as the fine in the Competition Act for price fixing, which strikes me as much more egregious behaviour than what we're talking about here. So I think the fine is probably too high, to be honest.
People have to understand that reputation matters to companies like ours as well. It's not simply money.