Right, and unfortunately you're probably not going to be as satisfied as you would like, because what I wanted to try to convey in my remarks is that we are spending a lot of effort now to figure out the offers and promotions and bundles and pricing that we will offer consumers once we are permitted to do it. I think it's really unfair to ask us today to tell you that this is going to be the product and this is going to be the price, when we can't do it today. And if we did, we would telegraph to our competitors what we intended to do.
What I wanted to convey to you is, rest assured, we are not seeking this to do nothing. We're seeking this because we need to make these offers to consumers. We need to be able to compete.
Let me just give you an example of something we've obviously complained about and have been unable to do. We can't now engage in what is called price de-averaging, which basically means that if we want to lower our price, we have to do it for all our customers throughout our territory, or throughout Ontario and Quebec.
Let's take Quebec. We have Cogeco and Vidéotron who have entered into our markets and who have different prices from each other; Vidéotron's is lower and Cogeco's is higher. Now today, if we want to respond to Vidéotron at their low price, it means we would have to lower our price throughout the whole province, even where we didn't face competition—which is not really how markets work—and also where Cogeco has a higher price. If we did that, Cogeco would be screaming bloody murder that we were undercutting competition by pricing lower than they were, and if we did it in areas where neither one of them had entered, they would be screaming bloody murder that we're now pre-empting competition.
So we can't tailor our offers geographically to what the price is. So obviously that's something vitally important to us, as we have to be able to respond to competition as we find it, and we really can't today.