Thank you, Mr. Chair.
I'd like to pick up on that, on the test that's been offered out there. You're correct that these are some of the practical problems of just putting out the three test. Also, they have issues related to if one of the groups actually leaves the market or folds from the market or is bought out from the market.
I do want to give you an opportunity, though, to explain a little bit more about that in terms of entering into a market, what it really costs to do so. I think that's important. We haven't talked enough about the practical elements of actually launching into a market and the front-end costs.
I think we know that it's not like other businesses. You're dealing with a monopoly in the past, for years, and you're having to actually buy space on their services and then compete with them in a very unusual way.
Maybe you can articulate a little about that. When you actually move into a market, what are the full things that have to be done to make it successful?