In that case, I would take it that for a good part of Canada, outside the urban areas that some of us represent but for rural Canada, this is a recipe for disaster, as you quite readily pointed out.
Mr. Cohen, you talked a little bit about the win-back program. In the TPR report, the report from which the minister chose some of the recommendations, they said win-back is not a bad thing; it just happens to be the way it is.
What effect is it going to have on your business? Are consumers really going to win in the end?