We have a set of rules in place now. I just gave you a great example from Sudbury. We just invested $8 million into a system. The customer phones the telephone company and says, I'm going to move to Persona. The telephone company says, no, don't bother. I'm going to give you 45 bucks up front. I'm going to drop your Internet service by 10 bucks. I'm going to drop your phone service by 30 bucks, and I'm going to drop your TV service by 13 bucks.
So unless you think the consumer.... As David Ogilvy, the great ad man, once said, the consumer's not an idiot, she's your wife. Consumers are smart. They say, you know, I don't think I'll go through the hassle of change; I'm going to save a whole bunch of money and I don't have to do anything other than make one phone call.