The reality is that the rules are set up so the incumbent doesn't have to do anything. There's no risk to him. The minute my customer switches, crosses the street and says he's going to deal with me, they get on the phone and say to him, don't switch and we'll give you a whole bunch of dollars off.
And you know what? I'm cool with it if that's the rule. As I said to you, I'm going short the stock and make a fortune off it. It's a stupid rule.