You're saying that the guys 10 years ago said long-distance rates won't go down, etc. The reality is that we're proving when we introduce our service that prices do go down. That's what we're all about. That's why we can succeed if we're actually allowed to compete. So that's a huge point, and I don't want you to lose that.
So that's very important. The other point it's really important that you should recognize is that in urban Canada the model's working. The larger companies have gotten market share. But the rules changed a month ago or two months ago, so all of us guys around this table who are in rural Canada, we're not even playing by the same rules any more.
So the rural Canadian companies who want to introduce this service are now penalized. Guess what? You don't get competition there, and that's wrong.