Just taking it one step further, using Mr. Deane's comment, in our situation we're buying the cars from that other incumbent car dealer. I have to buy telephone service from the incumbent. Then I have to call the incumbent and tell them that the customer is switching. That takes ten days. Bell then has ten days to call up that customer and offer them a sweeter deal to take them back—before the customer even has a chance to take our service.
On February 21st, 2007. See this statement in context.