But they know they've lost a customer. They're not sending a bill to 136 Hawkdale Circle any more, and they used to. That's a theory that's told by the cable companies. But in actual fact, for the win-back to work the way they think it's going to work, it's not clear to me that it's necessarily a concern.
What would happen if this happens? It assumes that the ILEC can win back the customer cost. There's no customer retention cost. The cable company goes and spends all this money to acquire the customer, and then the ILEC comes along and cherry-picks the customer back, and then the cable company goes bankrupt because it doesn't recover its customer-specific costs.
One of the things that the CRTC and the cable companies I don't think are very clear on is how much of those customer acquisition costs are common costs across all customers, in the sense that they're an advertising thing, and how many in fact are specific and sunk to a given customer, which is what they would actually lose. It might just well be that cable modem, which cost $100, and the cable truck, which cost $50. Maybe that's all we're talking about that they would lose on their customer picking.
The other thing we would expect to happen is that if you knew I went to the cable company and got win-back very quickly by the ILEC, everybody on the block would do the same thing. They'd say this is a great deal to get a low price. Switch, and then wait for the win-back to come. So in fact they're not going customer by customer; everyone would get the benefits of the lower price.