I think it would be both.
I didn't intend to be facetious, either, in terms of the fact that Saskatchewan is flat, but it does give you much better coverage when you don't have deep valleys, and in some cases, the trees tend to soak up the signal. Again, southern Saskatchewan doesn't have a lot of trees. So geography certainly has been part and parcel.
Again, perhaps it comes back to our crown corporation status that we do focus on public policy initiatives. One of our initiatives has been to expand cellular service deep into rural areas. We cover 95% of the population with cellular, and we have spent tens of millions of dollars making those investments to improve coverage. Even today there are people who will say there are gaps and holes. We have further expansion plans under way for this year. We will be putting in another 30 to 50 towers to provide service to the people out there.