I can start.
Obviously, the neutrality of the Internet has been there since the beginning. This is what helped most of the consumers in researching new information--having access to the information they want when they want, from the source they want, and basing their opinions on multiple sources.
Leaving the power to the owner of the infrastructure to decide which information or which site or which type of information is accessible and which packet comes first then removes this freedom from every single end-user. So what we're saying is that it's very important to protect that.