Thank you very much, Doug.
Good afternoon, and thank you for inviting us to speak today on counterfeiting and piracy.
My name, as was mentioned, is Susan Bincoletto. I'm the director general at Industry Canada dealing with marketplace framework policies.
You had the pleasure of meeting one of my staff members, Doug Clark, in the review this committee conducted a couple of weeks ago. You might actually have the pleasure of meeting me and Doug again on the Olympics bill that is before Parliament as well.
We have been very busy on intellectual property, and counterfeiting and piracy is clearly one of our main focuses in the branch.
My colleagues and I are here today because we're each responsible for an aspect of the file. Industry is responsible for IP laws, and we share this task with the Department of Canadian Heritage as far as copyright policy is concerned. My colleague, Danielle Bouvet, is here, and she is more than happy to answer any of the questions that you may wish to direct to her department. I will be happy to answer your questions as to Industry Canada's role.
The federal working group represented here is actively engaged, with a view to providing advice to ministers on how to better address the global problem of counterfeiting and piracy. But there are no easy solutions to a problem that is global in nature, not easily quantifiable, and inherently underground.
I will focus my remarks on two points: measurement challenges and the role of intellectual property laws in curtailing counterfeiting and piracy. My colleagues from law enforcement agencies can provide greater insight into the reality on the ground. I will focus on global figures.
On measurement—and my colleague, Doug George, already alluded to it—first, the basic principles. Why is counterfeiting and piracy a problem? IP laws are in place to promote creativity, research, innovation, and growth. To the extent that counterfeiting and piracy undermine IP protection, these activities can have serious negative effects on innovators, creators, and the economy as a whole, through lower tax revenues and increased cost for anti-counterfeiting activities.
Consumers as well can be worse off if they unknowingly purchase counterfeit or pirated goods. Worse yet, in some cases, their safety may be at risk. In addition to economic and social costs, there may be a link to criminal activity. My RCMP colleague will expand, I'm sure, on that point. More recently, the Internet has also become an attractive distribution channel, more difficult to monitor and enforce.
The second question is, how big is the problem? Current knowledge is wanting. The OECD has been tasked to examine this issue, to inform governments of its magnitude and to facilitate the development of coherent policies to effectively combat counterfeiting and piracy. They have yet to finalize their report and have already indicated that there are significant gaps in information. Nevertheless, their most recent preliminary finding suggests that counterfeiting in pirated items traded internationally accounts for about $176 billion U.S. or 2% of world trade in goods. The OECD itself acknowledges that this figure is not final, as it does not take into account exclusively domestic trade in counterfeit and pirated goods, or digital piracy, among other things.
The most widely cited international statistics date back to 1997, from a report originating with the International Chamber of Commerce. The report concluded that counterfeiting and piracy represented between 5% and 7% of world trade. This would be between $350 billion and $600 billion based on today's global trade. But caution must be exercised when using these figures as the report did not rely on hard data.
The OECD refers to the fact that close to 60% of seizures originated from only five countries: China, Thailand, Hong Kong, Korea and Malaysia. The products intercepted differ quite significantly between countries but most of them include clothing and apparel, electrical equipment, leather articles, toys, clocks and watches.
In Canada—this is for the international estimates—industry estimates situate the cost at $20 billion to $30 billion. There seems to be little supporting methodology to arrive at this figure, and if these estimates are accurate, Canada would be responsible for between 6% and almost 18% of global counterfeiting, despite accounting for only 2.5% of world GDP.
More work is clearly required to get a better handle on the size and nature of the problem. This is central for policy-makers such as ourselves to make evidence-based recommendations on how to tackle the problem. Why? Because combating counterfeiting costs money, for IP rights-holders and for governments.
Let me turn to my second point, which is the IP regime. Intellectual property rights are, by definition, private rights, which, when transgressed, are the responsibility of the individual rights-holder to enforce through the commencement of civil proceedings. In contrast, criminal law is public law, in that it is concerned with acts thought to constitute an offence against society as a whole or to a government's authority and legitimacy.
The decision to criminalize behaviour, which has traditionally been addressed civilly, should not be taken lightly. Thus, it is all the more important to have a true and accurate picture of the degree to which counterfeiting and piracy pose a societal harm before introducing further criminal sanctions in this respect. This is one of the clear challenges facing the federal working group and is a focal point of our efforts.
In a civil context, businesses and persons already have considerable means at their disposal to enforce their intellectual property rights. Both the Trademarks Act, for which my department is responsible, and the Copyright Act, for which responsibility is shared with the Department of Canadian Heritage, allow rights holders to bring an action for infringement, and to obtain remedies by way of damages, and accounting of profits, interlocutory or final injunctions and the return of goods in the even a court finds in the rights holder's favour. Similarly, both acts empower rights holders to commence civil proceedings seeking a court order directing the CBSA to detain suspected counterfeit or pirated goods at the border.
That's on the civil side.
On the criminal side, Parliament has already deemed some activities involving counterfeit and pirated goods to be sufficiently harmful at the societal level to warrant criminal sanction.
Thus, there are long-standing provisions in the Criminal Code prohibiting persons from forging trademarks and possessing equipment for the purpose of forging trademarks. There are also criminal prohibitions in the Copyright Act for various activities involving pirated goods, such as selling, renting, offering for sale or rent, exhibiting or distributing for the purpose of trade, or importing for the purpose of sale or rent. The list goes on.
The industry has raised some concerns about the effectiveness of these provisions, and the working group is taking their claims very seriously. For example, in spite of criminal copyright offences being punishable by fines of $1 million or imprisonment not exceeding five years, or both, private industry contends in their recent CACN report, which was issued in March, that sentencing is usually a fraction of this.
Presumably, the introduction of new or stronger criminal offences may not change that per se. A better system would also require that IP cases be given priority and the courts take them more seriously.
For us in the working group, this requires an examination of the interface between police, the involvement of prosecutors and judges, and an assessment of the amount of resources required for effective enforcement.
It stands to reason that this approach would either cost a lot more or displace current efforts in other areas. That is a choice to make.
Other jurisdictions have put in place different regimes for dealing with counterfeiting and piracy at the border. Some, such as the United Kingdom, rely more heavily on rights holders involvement; others, such as the United States, shift the responsibility and costs of enforcement to governments. Identifying the advantages and drawbacks of these various approaches, and their relative fit with Canadian legal, administrative and procedural structures, is a big part of the analytical work being done by the federal working group. As always, cost considerations are central to this undertaking.
To conclude, new rights alone cannot be the solution. A multipronged approach, with consideration of resource requirements, consumer awareness, and international industry cooperation, is also required. In this regard, this group is focusing on all these elements. We appreciate the efforts and contribution of the Canadian private sector in helping us better understand the reality and their concern.
Merci beaucoup.