I can answer some of that. We have started a public awareness campaign working with the private sector. We've produced four different posters that are going up at airports and bus stops and so on. They've been distributed across the country over recent months. We've done a lot of media interviews. It has been keeping our branch very busy.
We've worked with Health Canada. They've put out public health advisories on things like counterfeit Tamiflu, for example, and on the counterfeit batteries. They'll put them on the website so that the public is aware, and we've done all kinds of presentations to different groups, so I think public awareness is being raised.
The problem is that the public, most of the time, don't know that it's counterfeit. You can give them some indicators, but you can't stop them from buying electrical cords or circuit breakers or batteries. It's very hard to shut off that side of the demand.