Take our company, for instance. If we're losing 1% or 2%, and we're just one small player, that's a couple of million dollars a year just for me. I'm medium-sized, and there are many others. There are millions and millions of dollars lost to this.
As Mr. MacInnis was saying, for the people who are doing it to them it's a parking ticket. To put it in simple terms, it's like getting a parking ticket. We threaten them, we take them...they pay $1,000 or even $50,000, they don't care; they're doing it the next day. There's zero fear.