Thank you.
Just for your information, the movie industry, I think, will be here on May 7.
I have the privilege of having the next Conservative spot, and I have a few questions. One of the questions I've been thinking about is how we actually get hard data on counterfeiting and piracy, because what we have at best case now is estimates. But it seems to me it's actually difficult to get hard data because of the nature of what we're dealing with.
Another question I had, especially concerning counterfeit products, was how and when counterfeit products actually enter the supply chain, at what stage they do, how they go up that chain, and then how you chase them back. One thing I just want to ask, following on the points that Mr. Masse and Mr. Shipley made--and thinking we could actually do this might perhaps be pie in the sky--is whether we can actually trace, for instance, the goods you have there. Is it feasible to think we can trace them from the retail right back to where they started and all the points where they have gone?
I would use the example, as Mr. Masse mentioned, of restaurants. If you look at the trade we're doing with countries like Japan on beef, the Japanese have demanded to know, and I think rightly so, for any finished beef product or beef product that they buy, where it was packaged, where it was slaughtered, where it was born, whether it was transferred between one farm and another, what it was fed, and where it was fed this. It's all traceable now in answer to a legitimate concern with respect to BSE or other animal health or human health issues.
So is it feasible to expect, for instance, for the products you have there, Mr. MacInnis or Mr. Geralde and Mr. Savaria, that we could actually trace them back and thereby enforce that better?
Mr. Savaria.