Retailers have been penalized and charged criminally. I mean, if they're caught with this particular type of product and then they resell it and resell it, they're charged. With the national chains, when I was in the RCMP, we did go after that.
I think a big part of it is education of retailers, the distributors, and manufacturers. The retailers, the large legitimate ones, have just over the last few years come on board. With organizations like CACN and other international organizations, it's not a hidden epidemic any more. People realize it, so they're a little more careful.
It costs a legitimate retailer huge if they get caught with a counterfeit product. They have to recall it. They have to destroy it. They may face potential lawsuits with the public relations nightmare that would follow. So large retailers want to be part of the solution, not part of the problem. But if they continue to turn a blind eye, I would totally agree that they have to face a penalty, as any other type of criminal would.