A trademark can be linked to quality. A trademark can be linked to absence of quality. It depends what the underlying product is.
The issue here is that you have certain trademarks that have been built over the years as being indicia of a quality product, a product that everybody wants, a product that's designed, a product that's in demand. There can be other trademarks that have not benefited from the same investment, that don't have the same underlying quality product. Those trademarks aren't counterfeited. The trademarks that are counterfeited are the trademarks that are indicative of a product that's hot, a product that's quality, a product that people want. Counterfeiting only exists if the authentic is in demand.