I don't think it really is new. I think this has been going on since there's been copyright and since there have been trademarks. What is new is some of the technology, the digital technology, that allows people to reproduce vast numbers of products overnight. So a movie can be released on Friday, and thousands of DVDs can be on the street on Saturday morning. That's new. What's also new is globalization and international trade, which allow products to be made very cheaply in other countries and sold here.
Some of those things are new. Those have increased the problem and increased the awareness of the problem. But the problem itself is not new. Ever since the first trademark and first copyright, there has been infringement and some degree of counterfeiting.