I think I'd agree with that, and I'd even go further, in a sense. If you buy a high-value item in a dollar store, let's say, or in a discount store, surely as a consumer you have some recognition that there is perhaps some risk associated with it.
That's not to say it's a good thing when we see these incidents happen. They're very scary. But I think consumers as well often know when a good deal appears to be too good a deal. In many instances there is some level of awareness that perhaps it's not quite what they...that they're getting something they didn't quite know they were getting.