I think a campaign to alert the public is extremely important, but we also need to educate customers about the potential impact of purchasing counterfeit products and, from an industry point of view, the quality assurance that companies can provide.
I think part of the campaign to the public as well as businesses doesn't have to be that counterfeiting is bad, but that the CSA mark and other quality marks are an important part of that quality assurance process. It needs to support the efforts of CSA and the quality networks out there in getting that message across, not only to the public but to businesses.