I'll go back to the French campaign I cited earlier, the Non merci campaign that you're talking about. It's been going for two years. Look at the partners again. The ministries of economy, finance, and industry—that tells you how significantly the French treat this. They see it as an economic issue and a financial issue. But they actually have a national anti-counterfeiting committee made up of stakeholders from business, government, and consumer groups. Why can't we do that? We can.
Education is very important. You've touched on an extremely important thing there. A lot of Canadians know that watches are counterfeit. They don't know that batteries are.