Thank you for that question.
The Canadian Anti-Counterfeiting Network has members who actively go out and educate the public. There is also a poster campaign, with some posters in English and French, that was done in conjunction with the RCMP. Those posters are in places across Canada, and the poster campaign is getting bigger, showing the dangers of counterfeiting.
Last year France developed an extremely effective campaign on television. If you ever have a chance to see the commercials, you will see how strong they are in how they impact upon the public.
We need the government to be part of the educational process, and we welcome it. Rest assured that private industry has been involved in that education process for quite some time. I regularly go to public schools to teach 6- to 14-year-old children how to tell the difference, and they understand right from wrong. Perhaps it's their parents who we're having trouble with.