Yes.
As John said earlier, our main asset is reputation. As a subset to that, we really take very seriously the objective of going through as many layers as possible before we would even consider a remedy such as this. To that end, everything we're doing right now is based on voluntary compliance.
We do exceptional levels of education. When we see something in the marketplace that seems to be leading towards an unauthorized association, our first reaction is to engage with the party to try to coach them through voluntary compliance and to try to reach a mutual agreement on what are allowable thresholds. Thus far the success rate has been extraordinarily high.