You've used combinations of words that I think have been disconcerting to many people, like “tourism 2010”, “where next”, “Whistler sliding centre”, and “see you in Whistler”. These are terms people use all the time about just Whistler and may coincidentally use over the next three years.
The ambiguity of these combinations of words is causing a problem. It's something that could easily be remedied if you amended it to have just the basic Olympic and Paralympic trademarking combinations.