This bill came to be created because the IOC requires that a host city for Olympic or Paralympic Games protect its marks, its indicia, and protect against ambush marketing. That's why we've done it in this case. There was an international commitment from the government to actually provide adequate protection to Vancouver in order to get the games. So we purposely left it Olympics-specific, because there is a danger that if we enlarge it, then concerns that have been expressed in terms of “need to“, “for exceptions”, and not to unduly interfere with legitimate businesses may increase in size. So on the basis of our commitment to the IOC, on the basis of discussions with VANOC, which has made a case to us that it needed additional protection for the specific event, we are making this proposal in this bill to apply specifically to the Olympics.
On June 4th, 2007. See this statement in context.