As I said earlier, this bill starts kicking in, when and if it passes, for any new uses past March 2, 2007, so any currently existing businesses that have been using certain marks that would be protected under this bill would not be affected by the bill.
That would apply as well for ambush marketing. The application of the ambush-marketing provision would kick in after the coming into force of this bill and would end at the end of December 2010, so it is for a period of time. For anything that happened before that, the remedies available under this bill would not be available to the VANOC for the period of the coming into force until the end of 2010 or the COC and CPC afterwards.
It is an extraordinary means for a finite period of time. It's a snapshot of additional protection that is being granted to the organizing committee in order to secure the marketplace from unfair practices by commercial activity that has not really sought to become a full partner in the Olympics game.
Before March 2, this bill does not apply.