Right, I guess the point is that we make consumers more vulnerable to the situation by not caring when the investment isn't made. Quite frankly, with the billions of dollars of profits that are going up, there should be some expectations.
If I can shift a little bit, though, Ms. Scott, to some of your comments with regard to supply and demand, I guess this is a little bit of the frustration. Say, for example, the weather gets hot and Canadian Tire is selling pools. If they start to run low, they don't jack up the price another 10%, 15%, or 20% because they know that they're going to have this product in July and August, and so forth. They don't do that. With gasoline stations, you argue that it's economics 101, but year after year we know that customers are going to use that product more at that particular time.
Maybe you can correct me if I'm wrong, but along the 401 corridor, during the last 10 years—aside from refining capacity—when things were operating normally, I don't know of any time they've actually put up signs saying they're out of gas, because people need to get to their cottage or are going on a trip or going down to Florida.
So why shouldn't the industry self-correct this problem that we know happens every single year over regular holidays? Why is it acceptable for them to raise their profits when they actually still have reserves on hand at that particular time?