I think one observation is that you don't actually know what price. We do, because we've looked at some of the data. You don't know what discounts Canadian Tire gets off rack, and you don't know what—Loblaws and Costco and now Wal-Mart get off-rack prices, so that's an important consideration. All you see is published prices. But depending on how much you buy, you can get significant discounts. I'm not at liberty to tell you what they are, but they're significant. So that's the first point.
In terms of Ottawa, there are at least four suppliers you can take out of the rack down on Hunt Club, in the industrial park, and there are at least five suppliers you can take out of the rack in Toronto. Now, in most markets four or five suppliers—We only have two airlines, WestJet and Air Canada, and even they engage in price wars. So the notion that we have four suppliers—Let's keep in mind that Imperial—