No, that is not how it's done. And I'm going to impute that you're referring to the study done by the Canadian Centre for Policy Alternatives, who talked about a psychological barrier. We reject that study. We reject the methodology outright. It is, to be perfectly blunt, an extremely left-leaning excuse for price regulation and for which there is no justification whatsoever.
The reality of the matter is that Canadians are some of the most price-sensitive consumers of gasoline in the world. They'll make a U-turn on 0.1¢ a litre. It is in the interest of suppliers to keep their costs down, because they cannot control the wholesale price.
So there is no psychological barrier, sir. This is not, for us at least, a manipulation of psychological activities. At the end of the day, though, I remind you that these products are sold, for all intents and purposes, worldwide, and used by motorists worldwide. As long as demand is going up at a pace that is in excess of the rate of increase in supply—in this case, the North American market—you're going to see the price go up.
I wish it were more complicated, because then I might have a different job and make more money on it, but it's just not as complicated as you're implying.