In fact there is an equivalent problem. We have a lot of trouble persuading girls to think about making a career in technology. As you say, they are surrounded by technology every day, but they don't see it. We have to try to get the idea across that if we want to change the health care system in Canada, the biggest change we could make is to bring it into the 20th century and modernize it.
All jobs of the future, in all sorts of fields, are connected with technology. If kids want to change something in society, if they want to do the things they love, they should think about going in that direction.
Some of our companies have programs for the schools. They go out to see kids in secondary schools and talk to them about their careers. These kinds of programs exist everywhere in Canada. Unfortunately, it doesn't seem to be getting through to them. It may get through to the children in the schools, but not the parents. Career counsellors don't seem to be on board. It seems that we need a better link between the message we are trying to get across to the base and a message that would be directed to the public and be more visible in general. The connection should be made between the two, and we should try to solve this problem.