When you mention new media commercial production, bells went off in my head, but I didn't see any of that really covered in terms of protecting the Canadian content that you're looking at if there are no provisions. This committee has spent a considerable amount of time on this, as has the public safety committee.
I'm wondering if, in your deliberations with members on the heritage committee, you've also been able to stress this point. It's not in your top four, which is a bit surprising for us here on the industry side of things, but nevertheless I'm wondering if I could task you to talk to some of our colleagues in the House of Commons who sit on the heritage committee in particular, and who may not see this in quite the same way you or I might see it in terms of its threat to jobs here in Canada and to the survivability of your association.