Excellent. Thank you. I'm happy to answer both these, in reverse order if I could.
What Quebec is doing is absolutely what we need to do, to be proud of our unique identity. English Canada has one, and we need to work at building it. The Quebec industry has a committed television audience, a committed film audience, and a committed theatre audience, as has St. Boniface. That has not happened accidentally. It has happened because federally our government and provincially the Quebec government have for decades encouraged production locally, and encouraged viewership, and primarily encouraged what we call our Canadian stories. They don't have to be stories about a house in Cabbagetown in Toronto or a place on Granville Street in Vancouver; they just have to be stories that we care about. They would be written by Canadians and directed and performed by Canadians.
If Canada could take, which we believe we are now beginning to do, the example of the Quebec cultural industries and be proud of our identity and have regulations in place that encourage, and not just encourage but demand, minimum amounts of content and minimum amounts of expenditure on Canadian programming on our big private broadcasters--CTV, CanWest Global--which have doubled their profits annually over the last three years, and which are committing less than 3% of their revenue to Canadian production, then we would do something Quebec has already done.