Certainly a program that fails to get an audience shouldn't be on air. There's no requirement to air or to show a film that an audience isn't coming to. But if money is consistently available from advertising revenue both for TV and for feature movie.... ACTRA says 7% of advertising revenue can do it; 7% of advertising revenue from the big broadcasters can create just two hours of prime time work in the 28 hours. If that money is there, then new projects are always in development, Mr. Van Kesteren.
If something fails, we have the successful ones. We have Corner Gas; we have Trailer Park Boys. I'm not talking about a feature film that has profanity in its title. We're talking about series that actually have over a million viewers in the country watching them every week, in the English language. These shows are available.
But there's only one example: Corner Gas is one half hour in Global's schedules during the week.