Thank you.
Some of my friends call me naïve at times, and I am very proud of that. I would like to ask a naïve question to the brand-name pharmaceutical manufacturers.
When the patents that protect your products have expired, generic manufacturers legally adopt your idea and sell it at rock-bottom prices compared to what you were asking when you had to invest in research or recover that investment. I have always wondered, when the patent on a medication has expired, why the manufacturer, who knows that a good product of his is about to be copied and sold at half of its current price, could not cut his own price in half and keep providing the product to his clients.
I do not why you do not do that as a reflex action. Are there business reasons hidden behind your reluctance to lower your prices?