Thank you for recognizing that marketing the science is really of extreme importance, and I completely agree. As a communicator, as a former radio announcer as well, I completely agree.
Involving industry in the whole process from the ground up is of extreme importance. That's the model Genome Prairie is currently using. We have a network system in place where we draw together academia, industry, and government representatives. We get them all in a room and say, “What are our priorities? Why do you want to do this? What does each organization want? How can we make these things happen?”
That's the model that we and some other centres across Canada follow, in the west especially. We've been given some funding by WD to make these networks happen.
So those are now getting under way. It's a really exciting model and we're hoping it will catch fire across all other centres across Canada, and other organizations as well.