I mentioned earlier separating the wheat from the chaff, and I think that's the nub of your question. How do you identify, way back when, that this has tremendous potential? Basic research--it's not often apparent.
I think one of the ingredients is having really skilful, well-trained, technology transfer professionals in the university who rub elbows with those researchers. I have people in offices in the colleges, maybe down the hall from professors' labs, who get to know the professors on a personal basis. They work with professors by talking with them about their research, and they have helicopter vision so they understand. They often come from an industry background, but they also have a science and academic background. These people help work with those like Ray Rajotte to identify what that wonderful potential might be five, 10, or 15 years down the road. I think that's a key ingredient.
I'll put in a plug for WestLink Innovations in Calgary, because they're doing a great job of training technology transfer professionals.