We describe it by using the example of the neighbourhood you choose to live in. You choose to live in a neighbourhood that has like-minded people, and relationships develop. As small as Saskatoon and Regina are--both of them are somewhere in the neighbourhood of 200,000 to 250,000 people--businesses go about their business without understanding each other's capabilities. When they become neighbours they have another opportunity through this social environment, through business activities at the park, to get to know each other in a way they normally may not engage.
We see many examples of situations where companies are worried about the competition in the park and about their employees being taken away by similar businesses, only to find they can work with their neighbours to deliver things they haven't been able to deliver before. That fear of losing their employees to each other soon disappears.
In some respects it helps with recruitment. If you're trying to attract international employees, or even employees nationally, if you have more than one business in a neighbourhood, they see that if they move to Saskatoon because of this business or work opportunity and it doesn't work out, there are lots of other opportunities. They're reassured. It actually helps businesses with recruitment and retention.