Can I just follow up on that? You've mentioned two things--being driven by consumers and imagination. I think that's exactly right. The key question is how you keep that in, whether it's a company or an institution or whatever.
I had the opportunity to tour the Google facility in New York, and it was fascinating. Twenty percent of the employees' time is blue-sky time, where you leave your desk and you go wherever you want and you think. They try to be so non-traditional in the way they run their company. As one of them said to me, “If we become traditional”--and they used that as a pejorative term, even though it's not a pejorative term--“a conservative company, we'll cease to be an innovative company. We don't want to become like those other companies.” They didn't mention names. But they want to have this really non-traditional environment where people can just sit around a desk with their colleagues and imagine and dream up concepts like Gmail.
How do you keep that imagination alive in a company that gets bigger and bigger, like Google has over the last 11 years?