That is an excellent question, sir.
You are perfectly right, and it is always very difficult to try to make the link between pure science and the needs of society. You are perfectly right there.
Clearly, our colleagues in the national museums are doing an excellent job, for that very reason.
It is also true that magazines like Canadian Geographic or Géographica specifically aim to make the general public aware of science.
I am sure that you are familiar with the arctic research project called ArcticNet, with Louis Fortier and the ship called the Amundsen. That whole organization is specifically set up to communicate its research to the general public. Recently, they have come up with a plan in which Mr. Fortier will not come to ask you for money by himself. The request will also come from the public.