I would like to expand on that.
We have had a tremendous advantage from the outset in being close partners with Science North, the science centre in Sudbury, and we have had exhibits there from the very beginning. They have 300,000 people a year going through there. We have classes of younger grades, the very ones you're speaking about, coming there and working with people to understand what is happening right there in the community as well, in terms of personal interest. We have a similar exhibit at the Canada Science and Technology Museum here in Ottawa.
We are also now in high school textbooks. The Sudbury neutrino results are in the grade 12 textbooks in physics. We set out to do textbook science, and we in fact are doing it.
We've recently partnered with Perimeter Institute for Theoretical Physics in the development of a CD and associated teaching material on dark matter, for high school teachers. The Perimeter Institute brings in the best grade 11 students, many of them from across the country, and international high school students on a yearly basis. We're working with them on expanding the program to include SNOLAB, now that we're in this area.
We're continually looking for the opportunity to do it. It is non-trivial, I think, that in fact, at the time of our discoveries, we had substantial press coverage of our discoveries, and that's ongoing on Discovery Channel and so on, on a regular basis. So we do reach the public in general on what we're doing. It's very high on our agenda.