We actually saw that problem. As a business person, and actually just having joined the astronomy envelope in the last year, we acquired the company called Dynamic Structures a year ago. We've committed to creating an industry-wide video for general public consumption, because we felt we weren't connecting with people on the successes we had developed as an astronomical community both on the industrial side and in the bodies and the lives that we had touched.
The reason it went that way was that we were awarded the use of a new 3-D software called Inventor in the design of TMT. Microsoft brought us down to 10,000 users in Las Vegas and gave us an award there for the use of that software, for pushing the envelope on this particular one. We were using 4,000 tonnes of steel in developing that, taking that particular software where no one had taken it before.
So it's exactly that point we felt we were missing, and particularly in the International Year of Astronomy--next year, 2009--it was a good time to speak about the successes we've had and to build that groundswell beyond just the people who have astronomy as a hobby through to the professional astronomers. So we are doing that, and my company is actually leading that with about half a dozen others across the country who felt that was missing.