I'd like to point out that Canada is up against a number of other destinations in the world that have made a very serious commitment to attracting international visitors. I'm thinking, for example, of Dubai, which has made massive investments in its tourism and travel infrastructure. We're also up against a number of exotic new destinations around the world that are increasingly attempting to attract the middle classes of emerging countries, who are beginning to travel for the first time and who now have some discretionary income.
I think it's important to underscore that for the modest investments we're trying to make to the park systems, the museums, and so on, we're up against countries that in some cases are equipped with significant financial resources.