Our report alludes to the fact that we need more money in emerging markets. The CTC addresses nine countries, as Michelle and Steve talked about earlier. That's great, and they're doing a good job in those nine markets. Seven of them are growing. Japan and the United States are problems. But there are markets with a growing middle class that is starting to go outbound that we're not even into yet. We have to create awareness of Canada in those markets or we'll never be visited. There are other countries, as Christopher was saying earlier, that are eating our lunch in those markets.
We have no money. We just have enough to barely service the nine markets we're in. We have no money, and neither do the provinces, to go into these other markets, such as Brazil, India, China, and so on. If China ever opened up, where would we take the dollars from the market there, let alone the airlift?
So that's a big challenge for us. I would say directly that I know the industry wants the CTC to be in those emerging markets, but I understand they don't have the dollars right now. If we had the dollars, we'd love to be in them.