The committee should appreciate that the Canadian Tourism Commission is responsible for presenting Canada's brand in foreign markets in nine countries. But they do that with leverage and with collaboration with other marketing organizations in Canada, including Tourisme Québec, Québec City Tourism, even private operators, the regions in Quebec, and so on. Their involvement is not specific, where they would take one event and market it unilaterally; they are working in cooperation with other marketing interests in the Quebec area, specifically around this one event.
On June 17th, 2008. See this statement in context.