That's a difficult question to answer specifically, but obviously investments like we're seeing in northern Quebec now with Le Massif project are certainly helpful. Blue Mountain is a smaller scale of a Mont-Tremblant or a Whistler. Those kinds of investments certainly are helpful. There have been some investments in the arts and cultural community in the Toronto area that are helpful.
However, we need to really make an investment in our people and our infrastructure to make sure we are getting people into the country--our border infrastructure, our transportation infrastructure, and our people--and provide a climate where businesses can be profitable. Then they can invest in added value, so the experience visitors have when they come to this country is one that they talk about when they go home.
Right now we're servicing the customer. In most cases we're doing a pretty good job of that. But are we wowing them? Are we differentiating ourselves so that when they go back home they're talking about Canada as a must-see destination that is compelling enough to come here?
There are those minor annoyances, such as that it's hard to get around, it's expensive when you get here, it's too much for liquor, it's too much to travel by air, and you take away my visitor rebate program. And it does matter. If the visitor rebate program didn't matter, then all those retailers out there who are saying you're getting GST-free sale on.... Tell those people they're wasting their money advertising a sale on which there's no GST. It does matter.
I want to give you one--