It would suit me, Mr. Vincent, to agree with you, but when you look at the figures on cross-border shopping in Quebec, you'll see that they're just as high as in Ontario and British Columbia. The fact is that consumers don't have as much money in their hip pockets. If they need three loafs of bread, three mattresses, and can save 20%, well then it doesn't matter whether the product was made in Quebec or Canada, it doesn't mean much, unfortunately.
The important thing here—and you referred to this challenge a few moments ago—is the import tax situation. If you want to make sure that Canadian and Quebec merchants are able to promote and sell their local products, then you also need to ensure that there's no import tax on the sale of brand names. This will keep these businesses competitive, and they'll do a better job keeping local consumers. It will also mean that they'll be making enough money to be able to develop a relationship with local manufacturers and sell their products.